As academic researchers, we have much to offer to society beyond our usual academic practice. The problem is that we do not have the knowledge and resources to convert our expertise into social value. There are many scholars willing to make a real difference on things and problems that matter beyond their teaching and contribution to knowledge but, how can we go about it? This is particularly worse when it comes to academic practice in the Humanties, the Arts and Social Sciences. Not because we are less resourceful than academics in the STEM related scientific disciplines. This is because supporting infrastructure in the Social Social Science and the Humanities is not quite there yet. Social Innovation Accelerators like Aspect UK are still the exception to the norm but they have arguably the key to unlease a very large ecosystem-for-good that many of us want to see in academia as a default.